MITS starts North Late Loop

Sponsors say trolley helped increase weekend business

The first weekend for the North Late Loop trolley offered Ball State University students a ride to businesses on the north end of campus.

Texas Roadhouse manager Paul Ramos said the business had a busy weekend but could not tell if the trolley had an effect.

"It is too early to tell if the bus made an impact," Ramos said. "It would be all speculation."

Bygones Bar and Grill manager Jeff Phipps said he noticed a few riders from the trolley.

"We were pretty packed last night, and I know we had some riders," Phipps said. "We were just doing our thing."

Ramos said the trolley should build riders as it becomes more well-known.

"I expect to see results long-term and more riders coming after the holidays," Ramos said.

Even though the results are unknown, the sponsors hope for the amount of riders to increase, and they think the trolley will be successful, Ramos said.

"I wouldn't have invested in it if I didn't believe in it," Ramos said.

Phipps said there definitely could be more riders and there are a lot of reasons for students to use the Late Loop.

Phipps said students can ride the trolley for free right now and the businesses are offering student discounts at their restaurants for people with student identification.


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