The Center for Media Design released a report Wednesday showing nearly half of advertising breaks are watched for one minute or less and-áone-third of all commercials are watched in their entirety. The report, entitled "Remotely Interested? Observing Television Viewers' Advertising-Related Behaviors," allows advertisers to see just how people react to commercials during a night of prime-time television.
Expecting better results than the first two matches, Ball State University men's golf coach Mike Fleck was disappointed after day one of the Xavier Invitational held at the Oasis Golf Club in Mason, Ohio. Before the two-week break, the Cardinals finished seventh at the NCAA Central Regional Preview and thirteenth at the Wolverine Invitational.
A team's success is often dictated by its senior leadership. Usually there are several seniors to shoulder the load, but for Ball State University's men's tennis team, there is only one: Joe Epkey.
The future of the news media is uncertain, and Ball State University's News Research Institute has been created by a group of journalism and telecommunications faculty to provide answers. Traditional news sources - newspapers and broadcast television news - seeing a decline in audience size as people turn to the Internet,, Roger Lavery, dean of the College of Communication, Information and Media, said.
Days after our article on students' abuse of the Ruckus music service, student opinion continues to come in. Each comment seems to fall into one of two categories. The first debate involves the legality of using third party software to override digital rights management protection on Ruckus music files.
Some Ball State University students plan on getting out and about and driving more now that national gas prices are at their lowest point in nearly eight months. People are filling up their tanks for as little as $1.99 a gallon around Muncie. According to AAA's Daily Fuel Gauge report, the national average for regular unleaded gasoline is $2.
The Ball State University School of Nursing is one of the only programs in the country that is requiring its students to use PDAs along with books in the classroom, but students are finding more problems with the PDAs than benefits. Senior Jared Bush and other nursing students said they had problems with their PDAs connecting to the Internet while in class, videos being choppy once they are downloaded and the batteries staying charged.
The founding fathers refrained from writing checks on the powers of the government into the original Constitution. They found it inconceivable that the government would covet power and reserve it to itself. It took a concerted effort to persuade them to append the Bill of Rights.
American League New York Yankees Hitting - If the Playoffs were about out-slugging the other team, than the Yankees wouldn't lose a game. One through nine, they are dangerous to say the least. With the additions of Gary Sheffield and Hideki Matsui, they are even more formidable than they already were.
Unbeknownst to many students at Ball State University, the university has provided an extensive Code of Student Rights and Responsibilities on the school's Web site. Included are bereavement policies, grade disputes and disciplinary procedures, to name a few.
It wasn't a pretty evening, but that didn't quiet the Ball State University football fans. Even with the Cardinals on the wrong side of the scoreboard and the crummy weather, Ball State fans cheered to the end Saturday night at Scheumann Stadium. "I come to every game that I can," senior Tom Pillote said.
Are students really abusing Ruckus? The Recording Industry Association of America, Student Government Association and Ruckus say there are many people currently abusing the service, and that it might affect the availability of future such services on campus.
In Cameron Crowe's genius movie, "Say Anything," Ione Skye breaks up with a very young John Cusack because her father convinces her that he is a distraction from her studies. She sits in his beat up car and hands him a pen, asks him to write and Lloyd Dobbler delivers the memorable line "I gave her my heart and she gave me a pen.
We have some very important elections coming up in only a matter of weeks, and it is certainly an important time to be a voter in America. We need to make sure that we stay in charge while President Bush serves his last two years in office. A change in Congress would be devastating to the president's policies and would completely tear this nation apart when we really need unity, and we need people to be working together.
Only an estimated 1,000 tickets have been sold for tonight's concert with The Strokes. Dropping the prices on tickets from $29.50 to $15 on Friday only sold about 200 tickets. Per student request, Emens Auditorium brought in a rock group, and fewer than half of the available tickets have been sold.
Despite falling temperatures and looming clouds, about 65 people gathered at LaFollette Field Friday night for Judy's Hope, a fundraiser for breast cancer research until the weather broke the group apart an hour early. Students, family and faculty walked for five hours and played Texas Hold 'em poker to raise $1,500 and awareness for two Ball State University seniors' Honors College thesis.
If the Ball State University soccer team had any doubters going into this weekend's double-header against Bowling Green University and the University of Toledo, they've been silenced. The Cardinals sliced up their weekend competition on the road, earning 2-0 and 2-1 victories respectively.
Northern Illinois University tailback Garrett Wolfe set a personal, Northern Illinois and Scheumann Stadium record by rushing for 353 yards as the Huskies defeated Ball State 40-28. The Heisman Trophy candidate scored three touchdowns on runs of 51, 48 and 53.
During Thursday's practice, the Ball State University field hockey team spent about 30 minutes practicing penalty strokes.-á Little did they know how big that practice would become. Friday, forward Carla Chiampi scored the game-winning goal on a penalty stroke four minutes into overtime as the Cardinals defeated Central Michigan University 2-1.
