Fans of the animated series Spongebob Squarepants will have something to look forward to during the halftime show of Superbowl LIII. According to a now removed Facebook post from Rodger Bumpass, who voices Squidward in the show, the halftime performance will feature, at least in some aspect, the “Sweet Victory” performance from Spongebob.
Abels, who graduated from Ball State in 2006 with majors in advertising and art, now works as a multimedia artist, with his most high-profile work consisting of several trailers made for popular films such as “I, Tonya,” “La La Land,” and “A Star Is Born.”
The ad, which you can watch here, covers the subject of “toxic masculinity,” the belief that being masculine bleeds into men’s everyday lives and negatively affects themselves and those around them. The ad features scenes of fighting, bullying and sexual harassment while a voice over talked about the history of “boys being boys.” The ad ends on the narrator explaining that showing boys how to act now is the way to improve men’s actions as a whole, then switches up Gillette’s traditional slogan, “the best a man can get,” for the topical “the best a man can be.”
