While Beer Right Now isn't currently available in Muncie, CEO Jonathon Gropper said his company considers new locations based on where the people who download the app are located. The more people put in their ZIP codes into the app, the more attention the area receives from the company.
Late-night runs to the store for beer may be a thing of the past.
Beer Right Now, which started in 2008 in Philadelphia, is an online delivery service that brings alcohol right to the customer's door. Users place their orders either online or through the company's app.
Jonathan Gropper, founder and CEO, has a background in law and computer science. This helped when sorting out how to operate a liquor delivery service within the law, as well as how to start the online operation itself.
“I saw an opportunity and used my experience in technology and law to make it happen,” Gropper said.
The business has expanded into cities such as New York City, Boston, Los Angeles, D.C., Houston and Dallas.
Beer Right Now expands with demand. The more demand an area shows for the company’s services, the faster a location will open in the area, Gropper said.
An Indianapolis location has been added; however, the delivery radius for Beer Right Now is about three minutes, meaning Muncie residents and Ball State students are out of luck.
Tech Warriorz, a tech and gaming blog, said Beer Right Now has specific types of alcohol for each of the cities it is located in, depending on regional tastes.
The cost of the order depends on what kind of alcohol is ordered, and there is no shipping fee. However, there is a fee attached to the size of the order. Fees range from $1.95 for the smallest order to $9.95 for a keg.
Underage ordering and drinking could cause potential problems, but Gropper said Beer Right Now is very “proactive” about scanning its orders.
“When someone places an order online, we check the credit card information,” Gropper said. “At delivery, we also ask for ID in person. If the person is underage or the order was fraudulent, the order will be canceled.”
Gropper said Beer Right Now does not “allow or condone underage drinking.”
Some Ball State students seemed to like the prospect of a company like Beer Right Now.
“I like the idea; it sounds like it would help cut down on drunk driving,” said Nicholas Burton, a junior creative writing major. "I'm not a big drinker, so it's unlikely that I would need to use it, though."
Audrey Dixon, a freshman child life major, said the “only downside” would be spending too much money after drinking too much. Dixon said she “can’t wait to turn 21 if something like [Beer Right Now] exists.”
Beer Right Now also has a sister website, which gives customers recipes, bar suggestions and drinking games. The website also has links to various articles on related topics.
Customers order online and through the Beer Right Now app, which is available on both iTunes and the Google Play store. The user must confirm that they are 21 or older before they can begin the ordering process.
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