Ball State University application numbers have increased from 8,153 for Fall 2006 to 10,098 for Fall 2007. This can be attributed to an extensive marketing campaign and an increase in recruitment, one official said.
Chris Munchel, associate director of admissions, said the increase was because of new commercials and billboards. The "Education Redefined" initiative and recruiting at more high schools in and out of state also have helped, he said.
"The office has also been doing some pilot programs that have increased Ball State's recognition," Munchel said. "We tried a selective nominee application, or a fast-app. It is predesignated with the student's name and address and allows them to fill out the application in a timely manner and with a quick response."
The selective nominee application process is designed for Ball State to identify high school students who have expressed interest in the university and provide them with an online application, said Tom Taylor, vice president of enrollment, marketing and communications.
"The applications are the same as a traditional application, just the information is already filled out and the students can change their information if needed," he said.
Munchel said the new application process has generated more responses than he thought. The number of applications received so far is the highest it's been in the past seven years. The number of online applications represents about 40 percent of all applications, and according to Munchel, the number of out-of-state applications has also risen.
"I definitely think there's an awareness of Ball State and what we have to offer students," he said. "The new campaign, the president and the students are serving the university and getting recognition out and getting a brand for Ball State University."
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