by Ian Roesler The opinions and views expressed in this article are those of the author and do not reflect the opinion of Byte or Byte's editorial board. Once again YouTube is in another fiasco. And once again it’s not a good one. YouTube is currently in its second Adpocalypse. What’s that you ask? It’s where advertisers pull their ads from YouTube on videos that they deem inappropriate, i.e. not family-friendly. They do this so a brand doesn’t get associated with something that could harm the business. The first Adpocalypse was in the summer of 2017 and concerned racist content as the website Wikitubia documents. The second Adpocalypse began in February when Matt Watson released a video about pedophiles on YouTube. Since then, he has released several more videos discussing the subject. In his initial video, he asked that companies remove their advertisements and thus the second Adpocalypse hath begun.
Matt Watson (aka the guy who started adpocalypse 2) just made a super self-righteous and unapologetic response to this on reddit. The nerve of this guyhttps://t.co/SoFpeFmvcj pic.twitter.com/BFb97WOvgq
— Josh (@Bowblax) February 25, 2019
![](https://snworksceo.imgix.net/bsd/d077bd18-4b23-4d22-94b1-fbe4a58d0e25.sized-1000x1000.jpg?w=1000)
Sources: Mashable, New York Times, Twitter, YouTube, Wikitubia Twitter New York Times