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State of the YouTube: Why and how the ad policy changed

By Baylie Clevenger To be frank, YouTube is a mess. In early 2017, YouTube introduced new ad policies which involved demonetization of many smaller channels. So what does this mean? On the surface, the ad policy looks pretty ok. However; ultimately this has resulted in smaller channels being demonetized as well as channels featuring LGBTQ+ creators or creators who discuss controversial topics have since been demonetized. Demonetization occurs when YouTube decides that the content of the channel does not coincide with what they classify as “ad-friendly” content.  They then remove ads from that video and the channel no longer brings in ad revenue.

Image from AdNews

video tweeted pulling their ads from the platform

Image from Renegade Tribune

porn ads that were being presented on some of their videos
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