After graduating from Ball State in May with an English degree, Gus Goggin just became a business owner. On June 4, he opened Muncie's first Jack's Donuts chain.
It's the fourth Jack’s Donuts to open in Indiana, with two more locations on the way in Indianapolis and Avon.
In addition to the more than 30 varieties of doughnuts available, an espresso machine and four varieties of coffee will be served daily, along with cold drinks and bottled water. Goggin's goal is for his shop to feel like a mix between a doughnut shop and café.
A TV will have news and sports on as well as being connected to Netflix, so movie nights at the shop are a possibility. A GameCube with Super Smash Bros is also available for customers to play.
Goggin said he hopes it is a place where people can stop in on their way to work or sit down in an armchair and do homework or read.
He spent six months in another Jack’s store learning how to make the doughnuts. He said he thinks opening day will be a “whirlwind of activity,” but he is excited to open, and he can’t wait to get to know "his regulars."
“I hope we’re really busy; I get the sense that we’ll be busy," Goggin said. "We constantly have people stopping at the shop to ask when we’re open or just coming in thinking that we’re open. … We’re proud of the way it looks, so I hope a lot of people come in and see it.”
Grant King, a junior construction management major and doughnut lover, was born and raised in Muncie.
While many Muncie residents have grown up with Concannon's Bakery Café — a piece of the city's history established in 1959 — King said for years he's thought Muncie needs a "good doughnut chain restaurant."
Though he hasn't regularly visited other Jack's Donuts, he recalls eating their baked goods when he was younger.
"I've had their stuff before, but I guess I've never been inside a Jack's," he said. "From what I can remember, they're pretty good. ... Plus, they're open later [than Concannon's], almost for 24 hours."
King isn't sure if he'll make it to either the soft or the grand opening, but he sees himself visiting Muncie's newest doughnut shop fairly often once the opening day crowd dies down.
"It seems like it could be a fun place to go, probably for like a late-night, spontaneous date," King said.