Pornhub sees 10% traffic decrease after 'Fallout 4' launch

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Pornhub’s insight page reported that there was a 10% drop in the site's traffic once Fallout 4 was released in the United States.

Using Google Analytics, Pornhub was able to track the types of gamers who left the site for the game’s release. The data was based on their Google searches and visited websites.

pornhub-insights-fallout-4-gamer-type-daily-change

As seen in the graph above, fans of sport games were by far the most likely to leave the site, experiencing a 13.7% decrease once 'Fallout 4' released. Their number was almost twice that of action game fans who saw a 7.7% decrease.

pornhub-insights-fallout-4-gamer-type-traffic

"As huge fans of the game, we can't say we blame anyone for swapping Pornhub time for some Pip-Boy surfing instead," Corey Price, a Pornhub VP, told GamesBeat. "We would have done the same."

pornhub-insights-fallout-4-general-gamer-traffic

This gives an interesting perspective on both the gaming community and erotic web users and how they correspond to one another. The data doesn’t guarantee a direct cause-effect relationship, but it’s valuable to see how one might possible impact the other so dramatically.

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Source: Pornhub Insights

Image: Imgur

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