Activision announced today that they have acquired developer King Digital for $5.9 billion dollars. King Digital is best known for their multitude of mobile games that were mostly popularized back in 2012, such as Candy Crush Saga and Bubble Witch Saga.
“Mobile gaming is the largest and fastest-growing opportunity for interactive entertainment, and we will have one of the world's most successful mobile game companies and its talented teams providing great content to new customers in new geographies throughout the world,” stated Activision Blizzard CEO Bobby Kotick in a statement on the recent acquisition. “King has a truly fantastic management team and over 1,600 incredibly talented employees, and we are excited to welcome them into the Activision Blizzard family.”
Activision has also elaborated on this new relationship with King Digital, stating that King will continue to operate independently. King’s current CEO, Riccardo Zacconi, will continue to lead the current management of the company.
It is being speculated that Activision plans on using King as a means to break out into the mobile gaming market, an area Activision has yet to fully embrace, unlike other gaming companies such as Electronic Arts. Activision is expected to elaborate on the nearly 6 billion-dollar purchase to investors tomorrow in a conference call, which will be in conjunction with their quarterly earnings report.
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Sources: Fortune, Game Informer
Image: El Financiero
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