Students can get shopping deals downtown, participate in a pub-crawl and win prizes this Saturday in downtown Muncie.
As a product of Light Up Downtown, University Day will be offering deals and festivities in hopes of bringing the student population to downtown Muncie.
University Day will take place throughout downtown Muncie from 2:00 p.m. on Saturday until 3:00 a.m. on Sunday, with support from all participating downtown businesses.
The event is a piece of the month-long Light Up Downtown and will offer discounts to anyone from an area university or college who shops at the select merchants. The day is the result of collaboration between Muncie Downtown Development Partnership and Cardinal Communications.
Maris Schiess, senior account manager of Cardinal Communications, said Light Up Downtown is about showcasing the possibilities that downtown Muncie has.
"The Muncie Downtown Development Partnership asked Cardinal Communications to plan a day centered around students, getting them downtown to see what it has to offer, which is where the deals come in," Schiess said. "Student deals are throughout the day, where students can go out and see what merchants have to offer and see what they can buy downtown in the future."
Not only will the day include deals from local businesses, but it will also feature a window-decorating contest, voting ends at 5 p.m., and a pub-crawl at 9 p.m.
The winners of the window-decorating contest will receive a trophy, one for judge's choice and the other for the people's choice.
Those who are able to complete the pub-crawl are also able to win prizes. The first 50 people to turn in their pub-crawl cards win a free T-shirt.
Because the Ball State against Butler men's basketball game falls on the same day as University Day, organizers are wary about the potential of the event. To capitalize on the game, visiting Butler students are able to take advantage of the deals as well.
"We already set our date, and now there's going to be a basketball game at Ball State against Butler," said Vicki Veach, development director for Muncie Downtown Development Partnership. "So, during the daytime now, it might not be as heavily attended, but we still think that this is something that could grow in the future."
Despite the scheduling conflict, coordinators said they are confident that the event will bring more students to the downtown shopping area than in the past.
"From what I hear and those who have been talking around me, everyone who knows about it is really excited for it," Schiess said. "This will be a really good year to look at the turnout and see how we can improve next year."