Sustainability is becoming more than just a buzzword on this campus - it's becoming a mission.
Ball State has been in the sustainability game for years, doing everything from bringing in speakers to buying a hybrid bus.
A large portion of the students, faculty and staff at this university understand that the way people are consuming resources right now will not sustain the world's population infinitely. They realize that all of us need to become more environmentally conscious, and that probably means making a few lifestyle changes.
Still, Ball State University's Department of Natural Resources and Environment Management is doing its part to further encourage sustainable living on campus.
"Visions of Sustainability" is the theme of Earth Week 2006, which runs from today until Saturday.
For the awareness week, the NREM department is bringing in entrepreneur and sustainable living advocate Gloria Flora, as well as putting on the annual Earth Day Festival, planting trees at Minnetrista and bringing Earth Aid to campus - with live bands, free snacks and lots of information.
These events might not keep the rainforests from being bulldozed or save an endangered species, but they will increase the awareness and understanding of sustainability among people on this campus - and that's where it all begins.
The theory behind a series of events such as Earth Week is that this community can make a difference in the world by knowing more about sustainability and the simple changes people can make to help the environment.
The NREM department and other Earth Week sponsors are putting a large amount of time and effort into these events, and the Ball State community has a responsibility to show up and try to learn something from the events.
But the real challenge will present itself after the week is over, after you've gained the awareness.
The real challenge will be taking action - then sustaining it.