A hotdog-mobile, a dinosaur and a sumo wrestler are not what people expect to see when looking at a mailbox. However, a group of Ball State University students used these designs, among others, to win an advertising competition.
"When two of the largest advertising agencies want all of the r+â-¬sum+â-¬s of your advertising students, that means something," professor Michael Hanley said.
On Friday, the Ball State American Advertising Federation won the Student Advertising district competition in Detroit for the third year in a row. Thirteen other schools from Illinois, Indiana and Michigan participated.
Hanley, faculty advisor of AAF, said this was the first time in the history of the competition that a school has won three years in a row. This would also be the third time AAF has gone to the national competition, he said.
The national competition would be in early June in San Francisco, Hanley said.
Chad Brittian, a junior member of AAF, said the entire Ball State organization had worked since fall to put together a 35-page plan book that contained the strategy, demographics, research, actual advertisements and non-traditional advertisements such as video. He said he worked on the creative team to help with the design and seniors Nick Allen, Susan McElmurry, Shavonne Tate, Jodi Willis and junior Michael Panyard gave the presentation.
Hanley said Ball State was different because all 75 members contribute to the campaign instead of only small groups.
AAF won $1,000 from the national AAF organization to help the program and the cost of going to San Francisco. Brittian said he was pleased with the efforts of the entire team.
"All the other schools were frustrated because we have beat them for the past couple of years, but they all want to come here," Brittian said. "That shows how good of an advertising program we have."
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