Bored, sober and fed up with the lack of kegs, two designers with Ball State University ties have started their own campaign with high hopes of returning beer barrels to Muncie.
After Muncie liquor stores made the decision to stop selling kegs, Ball State University graduate Jason Brewer and student Justin Dyre got the idea to design a series of apparel based on the city's absence of keg sales.
"We were just hanging out and making fun of the whole thing and decided to give the idea a shot," Brewer said.
The apparel includes tee shirts, hoodies and even a thong; all poking fun at the keg issue, all of which can be viewed on Cafe Press' Web site.
The clothing includes such phrases as "I Keg Muncie", "I Survived The Muncie Keg Drought Of '05" and "I'm Sober Thanks To Muncie".
All of the apparel that Brewer and Dyer designed is available at cafepress.com.
The company's Public Relations Manager Marc Cowlin said cafepress.com is a Web site that anyone can use to upload and sell their own apparel designs.
"The Web site includes all of the tools to create your own shop," Cowlin said.
The most successful shopkeepers do a lot of the advertising themselves, although hot search topics help to publicize; basically the best selling items are the ones that include references to popular current events issues, Cowlin said.
In addition to the apparel that the two designed, Brewer and Dyre also started a facebook.com club that anyone upset with the lack of keg sales can join, and new design ideas are also welcomed through the club.
"We had over 200 members in a week," Brewer said.
The keg issue is not the first popular campus event that Brewer and Dyre have capitalized off of, they also made a series of fashion designs inspired from the "Police Yourself" campaign.
The pair designed shirts, boxer shorts, a mug and a thong all with the famous safety-awareness slogan printed on them.
The "Police Yourself" apparel can also be purchased at cafepress.com.
Brewer said he is pleased with cafepress.com because they are very helpful people with a Web site that anyone can use.
As was their intention with the "Police Yourself" shirts, Brewer and Dyre are not trying to raise money for a specific cause or fund raiser. Brewer said that the apparel is designed for student awareness, but more importantly, the clothing is intended to be worn as a means of self-expression.
"I think we'd all like to have kegs back in Muncie, but if you'd like to express yourself in the meantime, buy a T-shirt."
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