DeNoble will speak today at 9:30 a.m. in the L.A. PittengerStudent Center's Cardinal Hall and at 6:30 p.m. in Cooper ScienceBuilding room 188.
Victor DeNoble, a former worker for Philip Morris, will speaktoday about his experiences at Phillip Morris and testifying beforeCongress.
Phillip Morris hired DeNoble in the 1980s to develop a safercigarette. While creating this cigarette, DeNoble also studied theeffects of nicotine has on the heart, Kelly Schoonaert, associatedirector of the Fisher Institute for Wellness and Gerontology,said. �
"He was fired from Philip Morris because he did what he wasasked to do--which was to create a cigarette that could stilladdict people, but without all the nasty side effects like heartdisease and cancer," Schoonaert said. "He was successful but thetobacco industry attorneys shut down his project because to put hisnew discovery on the market they would have had to admit thattobacco was in fact addictive, and they new it and it causes heartdisease and cancer, and they knew that too."
DeNoble was silenced by a secrecy agreement with Philip Morrisand his research remained secret for more than a decade, shesaid.
In 1994, after a congressional release from his confidentialityagreement with Philip Morris, DeNoble became the whistle blower inthe tobacco industry to destroy the walls of secrecy built by theindustry.
"Dr. DeNoble testified before Congress leading to the historictobacco settlement," Schoonaert said. "Since then, he has beentraveling around the world telling people his story."��
In addition to testifying before congress, DeNoble has alsotestified before the Food and Drug Administration and former VicePresident Al Gore's Tobacco Settlement Committee.
DeNoble has also appeared on "60 Minutes," "Sunday Morning withDavid Brinkley" and "Dateline NBC."
DeNoble has a doctorate in experimental psychology from AdelphiUniversity, Garden City, NY, and did post-doctoral fellowships atthe National Institute of Alcohol Abuse at Downstate MedicalCenter, Brooklyn, and at the National Institute of Drug Abuse atthe University of Minnesota.
DeNoble is currently the vice president of Hissho Inc., ascientific and medical communications company.
Fisher Institute for Wellness and Gerontology received a grantfrom Smokefree Indiana to bring DeNoble to Ball State, Schoonaertsaid.
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