NO SLEEP TILL MUNCIE: Cutting out the middle man
By Jeremy Ervin / September 18, 2013In December of 2011, standup comedian Louis C.K. released his special “Live at Beacon Theatre” for direct sale on his website for $5. The format and distribution method made the files extremely easy to pirate, but people paid anyway. Within 12 days of the release, CK had made more than $1 million. Fellow comic Joe Rogan followed suit in the wake of his success.