The End of Creativity?
With the average cost to produce and market a motion picture exceeding $100 million in 2007 (the last year the Motion Picture Association of America provided such statistics), it’s easy to see why the major studios want some assurances of the revenue their films will generate. The Hollywood community talks about “bankables,” which are those things that they know will bring in revenue. For example, the-numbers.com estimates that having Brad Pitt in a movie will bring in $10 million. That will happen no matter the subject -- he generates that level of interest. An executive producer like Steven Spielberg guarantees just about as much.
Check out the rest of the rundown over at BallBearingsMag.com