Ball State Daily

MUNCIE, Ind. – Belle Creations was first started back in 2021, after owner Jennifer Amos was laid off from her job during the COVID-19 pandemic. Amos later resigned from a toxic job, and decided to take her passion and make it into a purpose. Making keepsake boxes was a way for Amos to keep up with her passion and follow it, but it also became a personal purpose within the past year.

In April of 2025, Amos’ father had died, and to Amos, it became the hardest and best year of her life. After his death, her perception of life and her business had changed, and it has deepened her passion. To Amos, this was something that she didn’t know could happen after the death of a parent.

“I just think I see things a little bit differently than what I did before. And I just think to myself, he would want me to continue to do what I’m doing and get better and be the best and just work hard, and that’s what I’m doing,” Amos said.

While Amos has grown as a person, so has her business. Family members have been able to see the growth, but so has the community. The keepsake boxes have helped others who have gone through the same thing that Amos has. Creating these boxes has created and brought a community together full of Amos’ new and returning customers.

“You know, she can give boxes to people that you know may be having a hard time, and she can just bring a little slice of joy in their life, because that really goes a long way.” said Alec Upchurch, Amos’ son.

The keepsake boxes are able to capture the memories of loved ones. Amos is able to put preserved flowers in the boxes to make them more personable. Since the start of her journey, Amos has been able to find new perspectives on her business and wants to remind others that there are other people out there who have gone through the same thing.

“There is beauty in the world right here in Muncie, Indiana, and maybe it’ll inspire them to follow what they’re meant to, follow their path or discover their passion, or whatever that is,” Amos said.