Tinder has dominated the dating market, especially for college students, and now there is a feature just for them.
The feature is called Tinder U, where students can add their .edu email address and will be signed up with their school. The students will then be able to swipe on users just from their university and nearby schools.
“Once Tinder U is activated, students are not limited to just their campus – they can adjust their location preferences and even swipe on students at nearby schools,” Lauren Probyn, Director of Global Marketing & Events at Tinder said over email. “Users can also toggle Tinder U off at any time.”
The appearance of the app when students open it looks similar to the original, but a badge of the school’s logo will appear both on the user’s profile, as well as the bottom left corner of all of their photos.
Kyle Taft, a sophomore telecommunications major, noticed the appearance change as the only major difference. Taft, who received the update a couple days ago, does not see the point of the new update.
“I’ve given up on Tinder before that update came out, and this doesn’t really change much,” Taft said.
Tinder has 50 million users across the world, with over half those being between the ages of 18 and 24.
“Tinder was born on a college campus, founded by USC students, and college students remain a core part of our user demographic,” Probyn said. “We wanted to provide students with a new Tinder experience catered specifically for them, and with Tinder U, students are able to see other students in their area first while they’re swiping, thus opening their social circle and becoming more ingrained in student life.”
Andy Och, a sophomore secondary mathematics education major, has not used Tinder in over a year. However, after reading about the new feature, he said he feels like it is an intelligent move for the company.
“It creates an open forum to college students and only college students,” Och said. “It shows where the other person is attending school and it allows the user to figure out whether meeting the other person is doable.”
As of now, the feature will only be available for IOS users at four-year, accredited, not-for-profit schools. However, Probyn said students who use Android can expect accessibility within the coming weeks, though she said the company is unsure whether or not Tinder U will be a permanent addition to the app.
“Right now, we’re focused on gathering feedback and are excited to see how users will enjoy this experience this fall semester,” Probyn said.
Contact Evan Weaver with comments erweaver@bsu.edu.
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