In EA’s new campaign to "Put Players First," a new event is being held independent from E3. Titled EA Play, the occasion is on the calendar from July 12-14, running just before E3’s showing. According to EA, the tickets are going to be sparse, and anyone who wants one should reserve it early. The company is showing games such as Mass Effect Andromeda, annual EA Sports franchises, last year’s Unravel as well as other projects that EA has yet to announce.
The event is probably meant to boost EA’s notorious reputation in the general eyes of the public after having been voted the Worst Company In America for 2012 and 2013. The official statement declares the event dedicated to the fans and players, the “driving force behind everything we do.” EA Play can be viewed online or live, starting at 1 p.m. on the first day (Sunday) of the convention.
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Source: PC Gamer, GameRant, GameSpot, EA, Polygon, IGN
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