Most musicians and bands will usually debut a new music video through YouTube and Vevo, but the English rock band Def Leppard is going against trends and has opted to give the music rhythm game Guitar Hero Live the exclusive premiere rights. The game’s streaming service, GHTV, will be the first place fans will be able to witness the video for "Dangerous," one of the newest songs from the group’s latest self-titled album.
“When the idea to premiere our newest music video for ‘Dangerous’ in Guitar Hero Live came about, we were thrilled,” said Joe Elliott of Def Leppard. “The way our fans discover and listen to our music has evolved so much throughout the years. Whether they’re playing on vinyl, streaming the songs online or playing along to our music video in Guitar Hero Live, it’s amazing to see how interactive music has become. There are so many interesting ways our fans experience our music, and having the video for ‘Dangerous’ debut in Guitar Hero Live felt like such a great way to reach all of our fans.”
Activision executive Paul Springer stated that working with bands like Def Leppard to create a “unique way for fans to discover and play along to all different kinds of music” is the vision and goal for the recently revived Guitar Hero franchise.
Springer also added, “It’s very cool to be able to work with the band to deliver this type of experience, and we hope the fans love it as much as we do.”
"Dangerous" will be available later this week and will also be part of a new premium show on GHTV that highlights Def Leppard. The show, titled Def Leppard: Through the Ages, will also include the videos for "Rock of Ages"and "Let’s Go."
The full list of the other premium shows GHTV offers are as follows:
Indie Rock · The Strokes – "You Only Live Once" · Miles Kane – "Don’t Forget Who You Are" · SKATERS – "Miss Teen Massachusetts" Fall Out Boy Live at KROQ Almost Acoustic Christmas 2015 · "Irresistible" (Live) · "Centuries" (Live) · "Uma Thurman" (Live)
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Source: Red Consultancy
Image: Red Consultancy
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