Professor to speak on good selling methods

Professional practices and research on sales will be the topic of discussion Wednesday, in a lecture by Ramon Avila, George and Frances Ball distinguished professor of marketing and founding director of the H.H. Gregg Center for Professional Selling.

Avila will talk about how universities teach students to practice good selling methods. The lecture will be at 5 p.m. in the L.A. Pittenger Student Center Ballroom.

"Students attending the lecture will gain knowledge about how the sales profession has changed over time and may want to take a look at the sales profession as a strong career opportunity," he said. "There are plenty of jobs in the sales field. And no matter the economic climate, companies are always on the lookout for talented people with strong sales skills."

Avila said the sales profession has changed over the past 75 years, with the way how people view sales careers changing.

"Traditional selling methods in the early days gave it a bad name, and early media portrayals of those working within sales often were not flattering," he said. "Now Ball State is changing that image."

Avila said the lecture will help students learn better ways to practice selling.

"Everyone sells something in one form or another," he said. "Knowledge about professional selling may help you sell an idea on the job or perhaps be useful when presenting yourself as a potential job candidate."

Other speakers this semester:

Michael Goldsby, Stoops Distinguished Professor of Entrepreneurship - Thursday, February 17

Mark Myring, Alumni Distinguished Professor of Accounting and Director of Graduate Studies in Accounting - Thursday, March 24

Terry Zivney, Maxon Distinguished Professor of Finance - Thursday, April 21


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