Ball State teams up with campaign to market emerging technology

Ball State, TechPoint and the Indiana Economic Development Corporation launched a campaign Monday with the goal to market about 70 high-tech "measured marketing" companies located in the state.

The goals of the campaign are to raise awareness, generate customers for existing businesses and attract companies to create jobs in Indiana, according to a TechPoint press release.

Measured marketing companies, a term coined by the TechPoint, are fast-growing, emerging-technology businesses that provide clients with returning investment tracking. The campaign will highlight advantages of doing business in Indiana to help attract professionals and marketing companies in the area.

"With this campaign, we hope we will be shining light on to companies that have grown in Indiana," he said. "All these companies are a unique cluster to Indiana, and we're hoping to shed some of the Indiana modesty."

Ball State's Insight and Research Unit, a part of the university's Center for Media Design, and the Emerging Media Initiative will be providing research for the campaign.

The university will work with the EMI by completing research for technological industries to help them move forward, while the Insight and Research Unit will work on doing research on how people use media in their daily lives, David Ferguson, executive director of the CMD, said.

Ferguson said Ball State will not only benefit through getting the name out but also through students that graduate in the field.

"A lot of the companies are clustered in Indianapolis, and many of our graduates go to that area looking for a job," he said. "We will definitely see increasing opportunities in that microcluster."

Ferguson said Indiana has a large number of companies that are expanding faster than other places in the United States.

Ball State is already finding ways to have students more prepared when they graduate. The CMD is talking about offering a certificate program, Ferguson said.

"We find that one of the success points for having so many companies in Indiana is that many of their workers are graduated students that come from Indiana universities," he said. "I think for Ball State graduates the future in these fields is going to get brighter."

The visit from Biz Stone and other renown personalities in the field show Ball State is growing to become better known in the business, Ferguson said.

"I think there are two benefits we get from people like Biz Stone visiting campus," Ferguson said. "Our students get to hear firsthand of what he sees is happening and what opportunities are out there."


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