Senior to pitch 'poo' to judges

Student will propose idea while riding in limo around Indy track

Senior Entrepreneurship major Matt Bare has a solution to settle a grudge with friends or people from past relationships.

Send them some "poo."

Bare's Web site, pooyou.com, is an online community people can use to send poo through the mail, he said.

The "pooyou.com" idea took shape while he spoke with other entrepreneurs, he said.

"The more we talked about it, the more and more it started to take light," he said.

Bare will take his idea to Indianapolis Motor Speedway and pit his business plan against other ideas while riding in a limousine.

Larry Cox, director of Midwest entrepreneurial education center and associate professor of management, said Bare will compete alone against 11 teams of students from across the country in the Nascent 500, a business plan competition.

Each team will have 500 seconds, which is about eight minutes, to give their business plans to three judges in a limousine while moving around the track, he said.

Contestants treat the judges as potential investors for their proposed businesses, he said.

The situation resembles the scenario of sharing a taxi with a venture capitalist from an airport to a hotel, he said. People would have eight minutes to persuade the venture capitalists to hear their full business plans later, he said.

The top four contestants with the best business proposals in the limousine go to the media center to give their full business proposals to four national entrepreneurs, Cox said.

The final judges are national entrepreneurs who have created companies such as a recycling company for hard plastics and a publishing company from scratch, he said.

The winner of the competition will receive $10,000, a quart of milk, which is customary for a Indianapolis 500 winner, and a lap around Indianapolis Motor Speedway in a pace car after the competition, he said.

"When we put the students in that pace car and send them around the track at 120 mph, it doesn't get more fun than that," he said.

The Nascent 500 had many judges at different levels of the competition, he said. Judges independent of Ball State picked 12 schools to compete at Indianapolis from the 24 schools that applied, he said.

"Typically you can judge a businessman competition by the quality [of] judges," he said, "and these judges are top of the line."

Ball State has had a businessman competition for 11 years, but it decided to change its competition after an advertisement firm suggested the change, he said. For two years, he said, the competition has been at the Indianapolis Motor Speedway.

Cox said Ball State decided to have the competition there to separate itself from other similar competitions. In Indiana, there are 16 businessman competitions to compete with, Cox said.

Bare, the only Ball State student competing, said he was excited to represent the university and have a chance to win cash.

Bare said it was legal for his company to send the poo, which is worm feces that is organic and odorless, he said.

"[People] can put it in their flower pot or garden, and it can double as a fertilizer," Bare said.