Wear red Oct. 21 or be deemed a “Cardinal Culprit.”

The Student Government Association is holding a Paint the Campus Red initiative the day before the Homecoming football game against Akron. SGA representatives and Ball State athletes will be walking around campus together with cowbells and whistles, calling out individuals who aren't wearing red and giving them Ball State shirts.

A videographer will follow the group around all day, filming the merriment and interviewing some of the students who are called out. SGA also created a snapchat filter for the day.

Brock Frazer, the secretary of SGA and the executive member who is heading the initiative, said they got the specific idea from a video of Middletown Tennessee State University calling out “Raider Traitors.”

“The idea is to get everybody wearing red, get everybody excited … make sure everybody is going to the game [and] the events,” Frazer said. “We wanted to promote all of the events, just be excited about the game and get as many people as we can to attend.”

One of the platform points the SGA executive slate ran on last spring was to build a better relationship between students and athletics. Frazer is hoping Paint the Campus Red will help with that.

Byron Ellis, the director of football administration, is working with Frazer on the initiative, and said it's a good way to promote athletics and get other students fired up.

“No question that it is extremely important to have that buzz across campus,” Ellis said in an email. “The student athletes feed off our fans' support, and our student section, aka 'The Nest,' has been rockin’ for the first two home games. We can’t wait for them to take it to the next level for this ever-so-important Homecoming game.”

Frazer ordered 150 T-shirts to pass out; however, he wants even those who don't get a T-shirt to wear red. If it goes well, SGA will do it again next year.

“This is the first time, but I really want this to be a tradition, to Paint the Campus Red every Friday before Homecoming,” Frazer said. “I think we have a lot of great traditions, but I think this would be something else to add in.”