Cardinal fans looking to attend the first home Ball State football game can enjoy a beer while sitting in the stands. 

As a part of a year-long pilot program, beer sales will now be offered at football and men's and women's basketball games. 

“We have great fans and traditions at Scheumann Stadium, and we wanted to make our game day experience even better,” said Ball State Director of Athletics Beth Goetz in an email. “The new video board, chair back seating options and ability to purchase alcohol inside the stadium are just a few new perks fans can expect to see this year. We want everyone to enjoy the total experience of Cardinals game day and are working hard to feed the passion of our fans as they fill the Scheu.”

Ball State Home Football Games

  • August 30, 7 p.m. – Central Connecticut State (halftime fireworks, First Responders’ Night)
  • September 22, time TBD – Western Kentucky (Family Weekend)
  • September 29, time TBD – Kent State
  • October 6, time TBD – Northern Illinois
  • October 20 at 3 p.m. – Eastern Michigan (Homecoming)
  • November 13 at 6 p.m. – Western Michigan

Alcohol-free zones will be established at Scheumann Stadium and Worthen Arena and patrons will be limited to two drinks purchased per transaction. Sales will be cut off at the end of the third quarter for football and women’s basketball and at the 10-minute mark of the second half for men’s basketball, according to a press release.

As a part of the pilot, game and event management staff will undergo annual alcohol management training. 

In addition to piloting beer sales, the 2018-19 football season will include a permanent video display inside of Scheumann Stadium, chair back seating in any location for season ticket holders and patrons will not be allowed to reenter Scheumann Stadium or Worthen Arena once they leave, according to the release.