At first it was just a childhood hobby. Rather than play little league sports or practice hours of music lessons, Holly Lattire spent her childhood like any art student — writing, drawing and painting were the outlets for the young artist.
When she began to create home videos with her neighbors, her true passions were discovered.
Now, Lattire films music videos for her roommate and her best friend’s band, but a class assignment required her to create a commercial for a Muncie business of her choice.
The video was created for Made in Muncie, a local pottery store where people can paint an item of their choice and take it home. Made in Muncie provides the object and the firing of the painted object.
The friendly and artistic atmosphere resonated with Lattire and inspired her to create this commercial. In the commercial, a girl named Claudia Armbuster simply sits and paints. As simple as the story may seem, the video represents Lattire’s passions and her past life experiences.
“Throughout my life it didn’t matter if I was having a bad day or just in a bad mood. Just sitting down and drawing and painting just always turned my day around,” Lattire said.
When she was younger, Lattire and her sisters teamed up with their neighbors to create home videos of comedy, horror or the girls just having a good time. During high school she realized her passion was video, an interest she shares with her sister.
“Video is like the ultimate art media, because it has sound, it has a story, it’s visuals, it’s colors, it’s everything,” Lattire said.
The Made in Muncie commercial was written and produced solely by Lattire. Joined by the staff, Lattire was assisted by her best friend, Armbuster, who served as talent. In addition, Lattire's boyfriend, Evan Fischer, helped with sound.
“They [the staff] basically gave me everything. They gave me the time, the space and were basically super kind about just everything,” Lattire said.
Even with a small crew, the video was completed smoothly, Lattire said. In spite of this, she wasn’t expecting much from the project. Lattire shared the video with Made in Muncie, and she allowed them to use the video if they liked it.
“I sent it [the video] to them and I didn’t get anything back. And I just assumed they were busy,” she said. “But then I looked at their Facebook page and it was posted and it had like 3,500 views. I was like ‘Wow, I guess they liked it.’”
Lattire enjoys this form of storytelling, but she is unsure of where her future may head. Nevertheless, she is positive that she will continue to work in video. Whether it involves freelance work, music videos, commercials or short films, she is up to the task.