Diversity in Super Bowl commercials

<p>Coca-Cola's commercial, "It's Beautiful," shows people of different backgrounds&nbsp;coming together to enjoy their product while “America the Beautiful” was sung in different languages. The ad has provoked serious backlash, especially in today's political climate.&nbsp;<em>coca-colacompany.com // Photo Courtesy</em></p>

Coca-Cola's commercial, "It's Beautiful," shows people of different backgrounds coming together to enjoy their product while “America the Beautiful” was sung in different languages. The ad has provoked serious backlash, especially in today's political climate. coca-colacompany.com // Photo Courtesy

Still haven't seen the commercials from Super Bowl LI? It's not too late.

In light Trump's recent efforts to implement an immigration ban, many of this year’s commercials had political undertones.

Coca Cola’s commercial entitled “It’s Beautiful” —— which originally aired in 2014 — showed people of different backgrounds coming together to enjoy their product while “America the Beautiful” was sung in different languages.

The Budweiser commercial for this year’s Super Bowl focused on the beginnings of their company, and it follows one of their founders as he immigrates to America. The ad had political undertones relating to immigration, and some say it's starting a conversation about what it means to be "American."

A 10, an indie hair care brand, aired their own commercial during the Super Bowl, showing people from different backgrounds with different kinds of hair. Although the ad was mocking Trump, many are saying its racial diversity and inclusivity is worth talking about.

According to Forbes.com, 50 percent of the past five year’s Super Bowl commercials featured an African-American model, 14 percent showed a Latino or Hispanic model and 18 percent an Asian American model.

Comments

More from The Daily






This Week's Digital Issue


Loading Recent Classifieds...