Millennials, or those between the ages of 18-34, make up the largest population cohort the U.S. has ever seen. Representing about 20% of Indiana’s population, they account for 21% of all discretionary consumer spending. Newspapers make it easy for savvy retailers to connect with these valuable consumers.

83% of Indiana adults, age 18-34, read a print or digital daily or Sunday newspaper each week.

71% of millennials access a newspaper website each month.

Nearly half (47%) of newspapers' mobile exclusive audience is in the 18-34 age group.

Newspapers are the number one source for coupons and deals for millennials.

75% of millennials respond to advertisements in print newspapers.

Millennials trust newspapers more than they trust other sources of information.

SOURCES: American Opinion Research; NAA SenseMaker Report; NAA How America Shops and Spends 2013; Valassis Purse String Survey 2013; 2013 Nielsen National Cross-Media Engagement Study.

PHOTO CREDIT: All photos from – Top photo: Andres Rodriguez; First Row: Andriy Popov, Kamip Maciak, Goodluz; Second Row: eddiephotograph, Carolyn Franks, Goodluz